Leadership of Via Oncology

Via Oncology leadership comprises experienced professionals from the medical field. From administrators to oncologists, we understand what it takes to successfully and efficiently develop the best protocols for delivering cancer care.

Kathy Lokay

General Manager

Our chief cheerleader and idea generator is Kathy Lokay who joined UPMC in 2008 to launch the Via Oncology product that UPMC CancerCenter started in 2004. Kathy’s background as a CPA combined with her 20 years of experience in oncology have been a great foundation to help her lead Via’s overall strategy and execution. She is passionate about driving the volume to value transition in oncology and has made clinical pathways her personal mission for the past 11 years.

Kathy was previously Senior Vice President at US Oncology with responsibility for several business units including iKnowMed and Innovent/Level I Pathways. Kathy received her BBA in Accounting from the University of Texas and is a happily transplanted Pittsburgher. Kathy has no conflicts of interest to declare.

 

Sonali Fonseca

VP, Oncology Pathways

Sonali Fonseca, VP Oncology Pathways, leads strategy and business development efforts for Elsevier Via Oncology. In her role, Sonali is focused on strategic planning, customer engagement and partner collaborations. Prior to joining Elsevier, Sonali worked for Deloitte and PwC, developing organic and inorganic growth strategies for healthcare companies.

Sonali is an oncology scientist by training. She holds a PhD in Pharmaceutical Sciences from the University of Toronto and has two patents for her work in oncology drug design.

Ed Rodgers

Director of Network Development

Ed has been with the team since our inception at UPMC CancerCenter in 2004. Today, as Director of Network Development, he serves as our first point-of-contact for new customers. He provides leadership to our marketing and sales activities while engaging and supporting the teams that provide implementation services and account management.

He is driven by his passion for shaping how the world uses clinical pathways to improve cancer care. He enjoys being a consultative partner to our customers and using innovative thinking to solve their problems and helping them develop long-term vision.

Ed previously held roles in Via Oncology as Director of Product Management, Customer Service and Implementation, and Software Engineer/Project Manager. As the unofficial company historian, he serves as a wealth of knowledge for employees both old and new. Unfortunately, Ed is a Patriots fanatic but we don’t hold that against him (too much)! Ed received his Bachelors of Science from the University of Pittsburgh. Ed has no conflicts of interest to declare.

Zach Lorinc

Senior Director of Content

Zach has been with Via since 2012, when he started on the content development team, focused primarily on building out our radiation oncology pathways.  Since that time, Zach has rapidly grown up through our leadership ranks, and now spearheads the operations of all of our content development, customer implementation and support, account management, and reporting and analytics efforts.

Zach’s passion for working with industry-leading physicians to develop content and tools that improve the quality of care for cancer patients is clearly demonstrated, both by the outstanding services provided by his team, and the continual process improvements that he champions within his team and across the company.

Working closely with his teammates and fostering an environment which promotes collaboration and open communication are some of the things that Zach enjoys most about his job.  A Pittsburgh native, Zach left for several years, and is now happy to be back home.  In his spare time, he enjoys playing music and touring with his band.  Zach has no conflicts of interest to declare.

Stephanie McCutcheon, PharmD, BCOP

Chief Pathways Pharmacist

Stephanie is a clinical pharmacist resource for the Medical Oncology Pathways and Disease Committees.  She works with Via leadership, network physicians, and team members to ensure quality of clinical content and is responsible for the pharmacy team, who help support committee meeting activities and create and maintain drug information supplementary materials for the Via Portal.

An alumna of Wofford College and University at Buffalo School of Pharmacy and Pharmaceutical Sciences, Stephanie completed a Pharmacy Practice Residency at Palmetto Health Richland, became Board Certified in Oncology Pharmacy, and is compelled by a desire to contribute to quality patient care in this ever-evolving field.  Residing in South Carolina, she loves to read, ski, and travel in her spare time. Stephanie has no conflicts of interest to declare.

Brian Danilovics

Technical Product Manager

Brian joined Via in 2015 and has 10 years of prior experience developing products in various healthcare settings. He has developed a passion and appreciation for how technology can improve the lives of users and patients, specifically with the application of clinical decision support. He enjoys finding solutions to the challenges our users encounter in their complex environments.

Brian leads the product team at Via and loves to share knowledge with others throughout the organization. He has received a Bachelor of Science in Information Technology from Slippery Rock University and a Master of Business Administration from Waynesburg University. He is a passionate New York Giants fan and enjoys experiencing Pittsburgh with his family. Brian has no conflicts of interest to declare.

Gina Schmidt

Director of Implementation and Customer Experience

Gina has been with Via since 2012, when she joined the Content Team and helped build the preliminary process that would later become integral to the maintenance of the clinical pathways. Over the past few years, she has taken on leadership roles within the Content, Implementation, Customer Support/Operations IT and Customer Experience teams.

In her current role as the Director of Customer Experience and Implementation, Gina works with network leadership to ensure customer satisfaction, and helps identify ways to improve the customer experience. Gina has a passion for helping teams develop and improve process, with a focus on ensuring quality and customer support.

Gina enjoys Via’s fast-paced environment, learning the clinical content and building relationships with colleagues. Residing in Pittsburgh, Gina also loves to hike, camp, spend time with her children and travel. Gina has no conflicts of interest to declare.

Lindsey Dell

Director of Clinical Content Management

Lindsey joined the Via Content Team in 2013 where she assisted with the development and maintenance of the clinical pathways. Since that time, she has facilitated the advancement of the tools and processes that team uses today.

As the Director of Via Content Management, Lindsey oversees the content department, ensuring that the latest evidence is incorporated into the pathways in an accurate and timely manner. She has mentored and developed a very talented group of content analysts and their commitment to quality has contributed to making Via an industry leading tool. She is passionate about providing the best evidence-based care to physicians and patients and enjoys Via’s culture and fast-paced work environment.

Lindsey received her Bachelor of Science from Duquesne University and has been working in the oncology field for over 10 years. Native to Pittsburgh, she enjoys spending time with her family, cheering on the Penguins, and hiking in Frick Park. Lindsey has no conflicts of interests to declare.

Mike Ginsburg

Director of Engineering

Mike joined the Via Software Engineering team in 2018, bringing 14 years of software development and management experience. As the Director of Engineering, Mike works with the development squads and stakeholders to plan, refine, implement, test, deploy, and monitor quality software. Mike’s focus is on optimizing processes, developing top-notch teams, and building innovative solutions.

Mike received his Bachelor of Science in computer science from the University of Pittsburgh. Born and raised in Pittsburgh, Mike has lived in and around the city his entire life. In his spare time, Mike likes to cook, play bogey golf, and spend time with his family. Mike has no conflicts of interest to declare.

Bill Reuschlein

Director of Systems Engineering

Bill joined the Via team in August of 2015 as Via’s Systems Engineer. Since that time, Bill has overseen the Via Corporate and Business Infrastructure including the migration of two existing datacenters into a private cloud infrastructure, the physical move of Via Offices, two significant architecture redesigns, and the growth of the Systems Engineering team from two to eight employees.

As Director of Systems Engineering, Bill works closely with Via customers and employees to continually identify new ways to increase operational efficiencies. Bill is responsible the underlying infrastructure of the Via Pathways product and the corporate infrastructure, and oversees the planning of new technologies within them.

Bill Received his Bachelor of Science in Computer Science from the University of Pittsburgh at Bradford in 2005 and brings over 15 years of technology experience to Via. Outside of Via, Bill can often be found camping, hiking, boating, or skiing with his family. Bill has no conflicts of interest to declare.

Peter G. Ellis, M.D.

Chief Medical Officer

As Chief Medical Officer for Via Oncology since inception, Dr. Ellis provides leadership to both the management team but also to the Disease Committees to ensure the quality and consistency of the Via Pathways. Dr. Ellis was the key architect and leader for the original development of the medical oncology pathways at UPMC CancerCenter from 2004 to 2009.

Dr. Ellis completed his undergraduate work at the University of Virginia. He attended medical school at the University of Pittsburgh and completed his internal medicine training at the Hospital of the University of Pennsylvania. He completed an oncology fellowship at Duke University.

He serves as Deputy Director of Clinical Services at UPMC CancerCenter. He is a clinical professor of medicine at the University of Pittsburgh School of Medicine. He served seven years as National Chairman of the Pharmacy and Therapeutics Committee for US Oncology. Along with his administrative duties at UPMC CancerCenter, he maintains an active medical oncology practice at UPMC St. Margaret, where he is chair of the oncology program. Dr. Ellis has no conflicts of interest to declare.

Terry Evans, M.D.

Associate Medical Director

As Via Oncology’s Associate Medical Director for medical oncology, Dr. Evans provides leadership to the Via Content Team and Medical Oncology Disease Committees to ensure the quality and consistency of the Via Pathways. Dr. Evans has practiced medical oncology in the Greensburg/Latrobe area for more than 30 years.

He received his medical degree from the University of Pittsburgh and completed his residency at Mercy Hospital in Pittsburgh. He also completed a hematology and medical oncology fellowship at the University of Pittsburgh School of Medicine. He is certified by the American Board of Internal Medicine, with subspecialties in Hematology and Medical Oncology.

Dr. Evans is a clinical assistant professor of medicine at the University of Pittsburgh School of Medicine, as well as the Medical Director of the Arnold Palmer Cancer Center. Dr. Evans is a past recipient of the Leo Criep Excellence in Clinical Patient Care from the University of Pittsburgh Cancer Institute. He has been named on the “Best Doctors in America” by Best Doctors, Inc. Click here to see Dr. Evans’ conflict of interest disclosure.

Sheryl Simon, M.D.

Associate Medical Director

As one of Via Oncology’s Associate Medical Directors for medical oncology, Dr. Simon provides leadership to the Via Content Team and Medical Oncology Disease Committees to ensure the quality and consistency of the Via Pathways.

Dr. Simon has practiced for 19 years and is board certified in Hematology and Medical Oncology. She received her medical degree from Pritzker School of Medicine. She completed her residency training in Internal Medicine Residency and Fellowship in Hematology at Jackson Memorial Hospital, Miami Florida.

H. Scott Boswell, M.D.

Associate Medical Director

As Via Oncology’s Associate Medical Director for hematology, Dr. Boswell provides leadership to the Via Content Team and hematologic Disease Committees to ensure the quality and consistency of the Via Pathways.

He is a practicing hematologist in Indianapolis, Indiana and is affiliated with Richard L. Roudebush VA Medical Center. He is one of 24 doctors at Richard L. Roudebush VA Medical Center who specialize in Hematology.  

Dr. Boswell received his medical degree from and did his residency at the University of Virginia and has been in practice for more than 20 years. Dr. Boswell’s research Interests include oncogene signal transduction in leukemias.  Clinical Interests include leukemic and lymphoma care, myeloproliferative disorders. Dr. Boswell has no conflicts of interest to declare.

Sushil Beriwal, M.D.

Associate Medical Director

As Via Oncology’s Associate Medical Director for radiation oncology, Dr. Beriwal provides leadership to the Via Content Team and Radiation Oncology Disease Committees to ensure the quality and consistency of the Via Pathways.

Dr. Beriwal is an associate professor of radiation oncology at the University Of Pittsburgh School Of Medicine. He specializes in gynecologic, breast, and prostate cancers, with an emphasis on high-dose rate brachytherapy for cervix, uterine, vagina, and breast cancers, along with prostate seed implantation, image-guided radiation therapy, and intensity-modulated radiation therapy.

He received his medical degree at Calcutta University in West Bengal, India, and completed residencies in radiation oncology at Post Graduate Institute of Medical Education and Research in Chandigarh, India, and at Hahnemann University Hospital in Philadelphia. 

Dr. Beriwal is a member of professional organizations, including American Society of Radiology and Oncology and the American Brachytherapy Society. He is the author of over seventy articles in major medical journals, and serves on editorial boards and review panels for multiple international and national scientific journals. Click here to see Dr. Beriwal’s conflict of interest disclosure.